Thunderbird production ended in 1997 and resumed with a two-passenger, marketed from 2002-2005.įrom its introduction in 1955 to its final phaseout in 2005, Ford produced over 4.4 million Thunderbirds. Sales were good until the 1990s when large two-door coupes became unpopular. Succeeding generations became larger until the line was downsized in 1977, again in 1980, and once again in 1983. For 1958, the Thunderbird was redesigned with a second row of seats. Ford positioned the Thunderbird as an upscale model and it is credited in developing a new market segment, the personal luxury car.
Unlike the Chevrolet Corvette, it was not marketed as a sports car. The Thunderbird entered production for the 1955 model year as a sporty two-seat convertible. From 1968 through 1998, Lincoln-Mercury marketed rebadged variants of the Thunderbird as the Continental Mark III, Mark IV, Mark V, Mercury Cougar, Lincoln Mark VII, and Lincoln Mark VIII. Introduced as a two-seat convertible, the Thunderbird was offered variously as a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop sedan, six-passenger hardtop coupe, and five-passenger pillared coupe, with the final generation designed again as a two-seat convertible.įord targeted the two-seat Thunderbird as an upscale model, but the 1958 model year design introduced a rear seat and arguably marked the expansion of a market segment eventually known as personal luxury cars, positioned to emphasize comfort and convenience over handling and high-speed performance. The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car manufactured and marketed by Ford from model years 1955-2005 (with a 1997-2002 hiatus), across 11 generations.
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